It would be a company that celebrated the passion for helping the deserving and talented artistes, for creating superior quality of recorded material – where the objective wasn’t merely a by-product of marketing goals, but the goal itself. It would remain privately held, to ensure that profits could be re-invested in the company to support the long-term visions.

It would be a place where people had a reason to be passionate about their work; where when you had a great idea you would be encouraged to develop it, run with it, champion it to its completion. It would create and manage products (recording services, audio cassettes, CDs and other services) that will bring to the end users real benefits and lasting quality. And, permeating every aspect of the business there would be respect for others, and integrity in all the business activities.