Welcoming #DaanUtsav with a song…
In a life where reasons for celebrations appear to be dwindling, arrives an initiative, #DaanUtsav, which provides you a festival of giving that is celebrated annually from October 2 to October 8.
During these dedicated days [and beyond], participants perform acts of kindness by providing their time, cash and/or kind in interesting ways to any cause or to people that they believe in. For the record, #DaanUtsav is not an NGO, but a festivity.
Since 2009, thousands of events have been organised pan-India; as examples, autorickshaw drivers in Chennai donated to feed the poor, employees in Trivandrum collected monies to target their CEOs with a sponge ball, and Prakash Padukone provided time to coach underprivileged children. And these are only some examples.
Meanwhile, the hard work behind #DaanUtsav is also supported by a musical side. For instance, when composer Ram Sampath first heard of the #DaanUtsav initiative from a volunteer, Sampath’s immediate reaction was that he was passionate about the idea too, and would make a “contribution” to the festive cause by composing “#DaanUtsav #PyaarKaUtsav”. With a duration of two minutes and with lyrics provided by Ginny Diwan, Sampath has delivered a powerful performance on a song that focused on giving sounds that can be best described as folk-based with an audio track that showcases arrangements that are tight, laden with an infectious groove, perfectly supported by Indian instrumentation combined with effective acoustic guitar usage, and powered throughout by Sampath’s vocals soaring above the arrangements. A marvellous production.
In support of the cause and the song, a two-minute music video has been directed by Ravi Iyer and Talkaholics Productions, showcasing the theme of giving by providing examples of various events undertaken during #DaanUtsav through the years, as well as intermittent moments of celebrity endorsement behind the #DaanUtsav movement.
In further support, there also exists a minus-one [karaoke] “#DaanUtsav #PyaarKaUtsav”.
#DaanUtsav can also be followed on social media by visiting Facebook, Twitter, and Instagram and, if you also happen to join the #DaanUtsav festivities, be sure to share it on email@example.com and become a DaanUtsaver too!
You can even download the mp3 and minus one versions from here >> and use it in your own #DaanUtsav events and social media pages.
Get more details from www.daanutsav.org and see how you can participate in your own capacity at home or in a housing society or in your company, or with friends.
Parag Kamani is a media and entertainment lawyer with over 30 years of experience in the Indian music industry. He also contributes to the #SAundCheck blog regularly, and offers consultation services too in the field of copyright, trademark and more.