{"id":3641,"date":"2021-09-20T07:12:07","date_gmt":"2021-09-20T01:42:07","guid":{"rendered":"https:\/\/www.sudeepaudio.com\/saundcheck\/?p=3641"},"modified":"2021-09-20T08:05:42","modified_gmt":"2021-09-20T02:35:42","slug":"vinyl-provides-record-sales","status":"publish","type":"post","link":"https:\/\/www.sudeepaudio.com\/saundcheck\/vinyl-provides-record-sales\/","title":{"rendered":"Has vinyl finally found the cure for a slipped disc?"},"content":{"rendered":"
<\/div>

Although there still remain naysayers to the ongoing success of physical sales \u2013 especially vinyl \u2013 how do you combat hard facts?<\/p>\n

In the U.S. itself, in the first six months of 2021, vinyl sales skyrocketed 94% to $467 million over the same period in 2020 although these record sales still remained dramatically skewed by store closures during the pandemic that severely impacted this year\u2019s Record Store Day [RSD]<\/strong> \u2013 June 12<\/em> \u2013 which is, traditionally, the biggest sales day of the year.<\/p>\n

Revenues from CDs increased 44% to $205 million, accounting for 30% of physical revenues, while vinyl accounted for more than two-thirds of physical format revenues. In comparison, digital download sales revenue continued to drop, down 6% to $319 million, as did digital single track sales revenue (down 12%) and digital album sales revenue (down 4%).<\/p>\n

But this trend is not merely restricted to U.S. alone. Let us take a look closer home.<\/p>\n

\"\"

Aveek Chatterjee with Susmit Bose<\/p><\/div>\n

Music aficionados, Kolkata-based Aveek Chatterjee<\/strong> and Texas-based Rajiv Pandey<\/strong> pursued their passion by setting up Free School Street Records<\/strong> with a clear and present intent to press onto vinyl, albums that were no longer available through the years; actually, make that decades! The label is dedicated to launching high quality reissues of classic albums as limited deluxe vinyls [and CDs].<\/p>\n

\"\"

Rajiv Pandey<\/p><\/div>\n

The first of labour of love for Free School Street Records is an album recorded by Kolkata musician Susmit Bose<\/strong> (born November 1, 1950) whose songs often deal with social issues. While Susmit participated in the International Folk Song Festival in Havana, Cuba, in 1978, it was also the same year in which he released his classic album, \u2018Train To Calcutta<\/strong>\u2019, which finds itself reissued now.<\/p>\n

 <\/p>\n

The album has been released on deluxe limited edition, hand-numbered vinyl of 200 copies under Free School Street Records. The album packaging features \"\"faithfully restored original artwork, an additional album jacket for framing, a \u201cThank You\u201d card printed on a scaled down replica of the album cover, and a four-page full-colour insert featuring an in-depth interview of Susmit Bose and a montage of rare photos and newspaper clips. The album has been pressed on 180 gm virgin audiophile vinyl in Poland. Further, all copies of the album have been personally autographed by the Susmit Bose himself!<\/p>\n

\"\"

The Orange Album<\/p><\/div>\n

Free School Street Records are currently working with the Greek record label, Cult Rock Classics, to launch Wanka\u2019s \u2018The Orange Album<\/strong>\u2019, a lost 1977 classic release of progressive rock from Canada which boasts the involvement of Terry Brown, legendary producer of Canadian progressive rock legends Rush, as well as disparate albums such as Klaatu\u2019s \u20183:47 EST\u2019 featuring \u201cCalling Occupants Of Interplanetary Craft\u201d, and Cutting Crew\u2019s \u2018Broadcast\u2019 featuring \u201c[I Just] Died In Your Arms\u201d.<\/p>\n

\u2018The Orange Album\u2019 has already been released on deluxe limited-edition CD of 500 copies, which includes a six-track bonus live album, \u2018Live at The Warehouse 1977\u2019, a slipcase and a 12-page coloured booklet featuring an interview of Wanka lead guitarist Howard Samuel, by Aveek Chatterjee, along with lyrics of the songs plus rare photos. The vinyl edition of the album is scheduled for release in November 2021 as a deluxe limited-edition of 300 copies (100, appropriately orange, and 200 black vinyl) with one bonus live track and a two-page coloured insert with rare photos and an interview. Unfortunately, I could not find the album on Spotify, but managed to stream it on https:\/\/www.discogs.com\/Wanka-The-Orange-Album\/release\/9005638<\/a>. Definitely, this album a must listen for fans of progressive rock, especially Rush, although the pick of the lot for me is the extremely Floydesque \u201cSame Way\u201d!<\/p>\n

\"\"

The Arinjoy Trio<\/p><\/div>\n

As confirmed by Aveek, Free School Street Records have several much-awaited vinyl albums as part of its forthcoming release schedule, including the eponymous 2019 debut album of The Arinjoy Trio<\/strong>, the blues power trio from Kolkata, who rocked the house at the 2018, 2019, and 2020 editions of the prestigious Mumbai-based Mahindra Blues Festival, the brainchild of Brian Tellis<\/strong>. The album was produced and mixed by Indian guitar legend Amyt Datta<\/strong>, known to me since his days with Skinny Alley.<\/p>\n

Meanwhile, support for vinyl is also being provided by Mumbai-based The Revolver Club<\/strong>, an outlet where you can buy everything from vinyls to turntables, and Pilakbhai Bhatt\u2019s The Music Circle, with Adagio, also based in Mumbai, which has been doing its bit in supporting vinyl through weekly listening sessions that recommenced from September 2021 with Dire Straits\u2019 \u2018Brothers In Arms\u2019, alternating between their outlets in Bandra and in Chembur.<\/p>\n

In all this, one misses Rhythm House, the iconic retail outlet based in Mumbai, which downed its shutters on February 29, 2016. The day prior to that, a Sunday that still remains vivid in my mind, was an opportunity of reliving nostalgia as patrons and musicians alike frequented the outlet in hordes, culminating in an impromptu afternoon jam session that had musicians performing classic rock and rock \u2018n\u2019 roll, supported by Rhythm House<\/em> owner Mehmood Curmally<\/strong> in conjunction with vocalist Mihir Joshi. Indian classical music was supported too, by percussionist Anuradha Pal, with a crescendo of sorts being achieved with a specially composed track by flautist Rajeev Raja, appropriately titled \u2018Rhythm House Blues\u2019, which spoke of: \u201cThe music never died at this Rhythm House in town \/ You know it ain\u2019t over as the shutters come down.\u201d<\/p>\n

Nevertheless, Mehmood Curmally\u2019s passion for music remains unabated and within months of Rhythm House closing, in May 2016, he floated JnY Entertainment LLP, a family entity focused largely into the import of vinyl. However, Curmally makes it clear that the reason for his doing so was merely his passion. \u201cFirst and foremost,\u201d Curmally explains, \u201cis my love for music and for a business that I have been in for more than 40 years [through Rhythm House]; it’s hard to let go!\u201d<\/p>\n

\u201cPassion for the physical format has an element of growth in the music business because of vinyl sales,\u201d he adds, \u201cand I want to ride on that boom with my experience and knowledge of this industry and business, where I can give an edge over other vendors.\u201d Hence, for Curmally, it is not only the selection, but also sourcing special editions, boxed sets, coloured vinyls, Record Store Day [RSD] releases and, of course, one-time pressings.<\/p>\n

This is all fine, but the crucial aspect of selling vinyl is that they need to be sourced. It was decades ago that the key Indian music industry players had their own record pressing plants but, ever since the resurgent vinyl market mushroomed, the Indian \u201cmajors\u201d are having them manufactured at plants across the world due to limited requirements. \u201cIndian labels hardly produce [and distribute] any vinyl now,\u201d validates Curmally, \u201cand, hence, it has to be imports. Universal [Music Group] is now our largest vendor. We also do some direct import, but prices abroad tend to be too high.\u201d<\/p>\n

Hence, Curmally\u2019s sale to consumers, besides online, is also occurring in a limited manner at Mumbai\u2019s Bayside Mall<\/strong>, located near Haji Ali, where he has both, dedicated repeat customers and walk-ins, based on his goodwill from the past consisting of \u2013 in Curmally\u2019s words \u2013 \u201ctrust and faith, selection, recommendations, after sales service, and brand recall.\u201d Curmally does not hesitate to suggest that he may consider opening more outlets in the near future as he passionately believes that nothing provides more joy to buyers of the physical format than to be able to inspect the wares prior to purchase.<\/p>\n

At the same time, while one also reminisces some of the other outlets that have downed shutters due to the digital bug such as Planet M, and Music World, that does not provide a damper to Curmally\u2019s obvious optimism on vinyl. \u201cI think there is good potential [for growing the market],\u201d he states, \u201cespecially since younger kids are now attracted to vinyl and the market is no longer limited to collectors, music enthusiasts, or to sound buffs. It is spread much wider now and has a status value attached to owning a turntable and albums. So the potential is great, but if only Indian labels would make more of an effort to manufacture and press superior quality remastered and repackaged vinyl, especially the Saregama catalogue.\u201d Curmally is emphatic in sharing his disappointment that the music label is ignoring its catalogue in the physical space.<\/p>\n

In the meantime, promoter of one of India\u2019s leading vinyl retailers, Pilakbhai Bhatt<\/strong> of Music Circle, who has been in the vinyl trade for over 15 years, reiterates Curmally\u2019s sentiments on the upside of the vinyl trade. \u201cVery encouraging future,\u201d declares Bhatt, \u201cas people are realizing that MP3s, downloads, and streaming is a compromised, inferior quality sound and nothing compares with the pure, natural, and warm sound of a vinyl. Also, more varieties of turntables are available now, catering to different budgets.\u201d<\/p>\n

Music Circle\u2019s network of distribution includes, much like JnY Entertainment, both online and a brick-and-mortar outlet. However, until the existing health crisis completely tides over, it remains a constraint for immediate growth. Aman Singh Gujral<\/strong>, promoter of Adagio, which has outlets at Mumbai\u2019s Bandra and at Chembur, who is into his mid-\u201820s, observes: \u201cSince Adagio is a physical store, and most of the revenue depends on footfall, we have a bare minimum digital presence. The revenue through vinyl sales has certainly fallen due to the pandemic. We have lowered our pricing due to lesser sales, and added some goodies along [as a sales incentive].\u201d<\/p>\n

Meanwhile, the other major lament of Curmally is the lack of availability of rock repertoire which covers about 40% of all global vinyl sales. \u201cYes, lots of classic rock is being asked for,\u201d validates Curmally, \u201cmany of which are represented on the Warner, EMI labels, but they are not really available now.\u201d For Bhatt of Music Circle, the other primary constraint towards growth is pricing, which remains exorbitant due to \u201cthe high rate of import duty, which is a big disadvantage\u201d in terms of attracting new customers adding, as a footnote, \u201cthat the inclusion of GST makes it worse.\u201d Indian repertoire \u2013 as examples, varied soundtracks ranging from \u2018Dosti\u2019, \u2018Namastey London\u2019 to \u2018Kaisam Paida Karne Wale Ki\u2019 \u2013 all retail online at Rs. 999, with international repertoire usually priced between Rs. 1,286 to Rs. 3,995.<\/p>\n

Adagio\u2019s Gujral too reiterates pricing as a limiting factor towards growth. \u201cHere at Adagio,\u201d he explains, \u201cmost of the audience is young, and live on pocket money; hence, they are unable to buy in bulk and most of them buy single records each. Affordability seems to be a constraint for many to get into the vinyl collecting hobby.\u201d<\/p>\n

Nevertheless, Mehmood Curmally \u2013 through his JnY Entertainment \u2013 remains committed to growing the market. He is a man on a mission. \u201cI am spreading the culture of vinyl through making more music available and educating consumers on good handling, and playing music on vinyl,\u201d he announces. \u201cAlso promoting turntables and accessories.\u201d Similarly, Music Circle\u2019s Pilakbhai Bhatt\u2019s formula for growing the vinyl market is with the following preaching: \u201cI would request music lovers to listen to vinyls on good sound systems as it makes a substantial difference, and there is a great enhancement in enjoyment. Taking good care of your records by proper cleaning and storage is very necessary because, this way, vinyls can last for a very long time.\u201d Whereas Adagio\u2019s Gujral\u2019s elixir for success is simple: \u201cIf the culture is collectively preserved and grown the way it is happening lately, the potential is huge. Mainly because it is easy for the youth to be fascinated by records and get addicted to this collection hobby. We intend to increase the number of listeners (by creating a market) and bringing them together by forming communities to promote an analogue culture.\u201d<\/p>\n

\"\"So, besides supporting the Free School Street Records<\/em> initiative, be sure to mark April 16, 2022<\/strong> on your calendar. That is the date for next year\u2019s \u2018Record Store Day\u2019, the annual event that celebrates the once rare to find, but now the future growth of vinyl records!<\/p>\n","protected":false},"excerpt":{"rendered":"

Vinyl sales internationally have sky-rocketed in 2021! 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