{"id":3992,"date":"2022-12-29T14:34:46","date_gmt":"2022-12-29T09:04:46","guid":{"rendered":"https:\/\/www.sudeepaudio.com\/saundcheck\/?p=3992"},"modified":"2022-12-29T15:00:41","modified_gmt":"2022-12-29T09:30:41","slug":"new-music-trends-moj-2022","status":"publish","type":"post","link":"https:\/\/www.sudeepaudio.com\/saundcheck\/new-music-trends-moj-2022\/","title":{"rendered":"New music releases reign supreme on Moj"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>One of each year\u2019s landmark studies on Media and Entertainment (M&amp;E) remains the <strong>FICCI Report<\/strong>, published in conjunction with consulting firm <em>Ernst &amp; Young<\/em> (\u201cEY\u201d).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3993 alignleft\" src=\"https:\/\/www.sudeepaudio.com\/saundcheck\/wp-content\/uploads\/2022\/12\/FICCI-EY-report-300x261.jpg\" alt=\"\" width=\"300\" height=\"261\" srcset=\"https:\/\/www.sudeepaudio.com\/saundcheck\/wp-content\/uploads\/2022\/12\/FICCI-EY-report-300x261.jpg 300w, https:\/\/www.sudeepaudio.com\/saundcheck\/wp-content\/uploads\/2022\/12\/FICCI-EY-report.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>For instance, a report published in early 2022 threw up the below data, which has been updated with inputs from <strong>Moj<\/strong>, India\u2019s largest short video app that launched in July 2020, having close to 300 million monthly active users now and, in turn, witnessing three million content uploads garnering close to six billion views daily.<\/p>\n<p>\u25ba The Indian music segment grew by 24% to reach INR 18.7 billion in 2021.<\/p>\n<p>\u25ba Indian consumers spent an average of 21.9 hours each week listening to music, which is higher than the global average of 18.4 hours\/week.<\/p>\n<p>\u25ba Out of the above, average weekly music consumption on streaming services was 10.4 hours, compared to 9.7 in 2019.<\/p>\n<p>\u25ba 90% of the revenues were earned through digital means, though most of it was advertising led.<\/p>\n<p>\u25ba Bollywood remained the no.1 listening choice, aggregated 38% of total consumption in the EY study whereas, on Moj, film music held a share of 55%.<\/p>\n<p>\u25ba Regional music gained share with 20% of all music that trended on Moj; the biggest ones being: \u201cBullet\u201d (Telugu), \u201cGypsy\u201d (Haryanvi), and \u201cRa Ra Rakkama\u201d (Kannada), leading to a flurry of deals for acquiring regional labels.<\/p>\n<p>\u25ba YouTube accounted for 28% of labels\u2019 digital revenues, and 50% of all music consumption, and remained the no.1 platform of choice for consuming music in India.<\/p>\n<p>\u25ba About 45% of trending music on Moj was non-film, out of which almost 40% were new releases, the most popular being \u2018Think About You\u2019, \u2018Gypsy\u2019, \u2018Dhokha\u2019, \u2018Kuch Baatein\u2019, \u2018Pagla Pagli 3\u2019, \u2018Dhoke Pyaar Ke\u2019, \u2018Tumsa Koi Pyaara\u2019, and \u2018Baarish Ki Jaaye\u2019.<\/p>\n<p><strong>Regional consumption trends<\/strong> are expected to continue in 2023, announced Moj, with micro-influencers and content in regional languages expected to become the next big thing on the platform, which can be mapped with the FICCI-EY study which, combined, can be considered as below \u2013<\/p>\n<p>\u25ba On streaming platforms, regional music share increased to around 40% of the total consumption.<\/p>\n<p>\u25ba While Punjabi and southern languages were most prominent, growth was also witnessed in various key languages including Haryanvi, Bhojpuri, Gujarati, and Assamese.<\/p>\n<p>\u25ba Around 70% of music consumed was less than 18 months old.<\/p>\n<p>\u25ba Several new platforms of significance emerged and have seen music consumption of scale, which include Moj, Roposo, Glance, Chingari, Instagram, and Josh.<\/p>\n<p>\u25ba Non-film music \u2013 particularly in regional languages \u2013 will keep increasing, driven by artist and song discovery on short video and social media platforms.<\/p>\n<p>\u25ba The total music segment is expected to grow at a compound annual growth rate (CAGR) of 15% to reach INR 28.1 billion by 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of each year\u2019s landmark studies on Media and Entertainment (M&amp;E) remains the FICCI Report, published in conjunction with consulting firm Ernst &amp; Young (\u201cEY\u201d). For instance, a report published in early 2022 threw&#46;&#46;&#46;<\/p>\n","protected":false},"author":11,"featured_media":3994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[850],"tags":[],"class_list":["post-3992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musical-passages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New music releases reign supreme on Moj - SAundCheck<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sudeepaudio.com\/saundcheck\/new-music-trends-moj-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New music releases reign supreme on Moj - SAundCheck\" \/>\n<meta property=\"og:description\" content=\"One of each year\u2019s landmark studies on Media and Entertainment (M&amp;E) remains the FICCI Report, published in conjunction with consulting firm Ernst &amp; Young (\u201cEY\u201d). 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