{"id":4903,"date":"2025-06-20T17:00:34","date_gmt":"2025-06-20T11:30:34","guid":{"rendered":"https:\/\/www.sudeepaudio.com\/saundcheck\/?p=4903"},"modified":"2025-06-20T17:37:46","modified_gmt":"2025-06-20T12:07:46","slug":"indie-indian-rnb","status":"publish","type":"post","link":"https:\/\/www.sudeepaudio.com\/saundcheck\/indie-indian-rnb\/","title":{"rendered":"Indie music gives rise to Indian R&B"},"content":{"rendered":"
<\/div>

There is no denying that the music industry continues to evolve \u2013 what with digital streaming services such as Wynk Music and Resso shutting Indian operations as the landscape changes to paid subscriptions \u2013 but, along with that evolution, so too is the growth of indie music. While film music is still dominating the consumption patterns, it is interesting to learn that a share that was 80% four years ago has since fallen to 63% as per the EY-FICCI \u2018Shape The Future\u2019 report issued in March 2025, which pointedly states that \u201cmusic consumption grows towards artist-led music as compared to film-driven music\u201d.<\/p>\n

As is evident from these growth figures for indie music, there is also a group of youngsters who are addressing a particular niche genre in India, R&B<\/strong>, which is short for \u2018Rhythm and Blues\u2019, a popular music genre that originated in the African American community in the 1940s<\/strong>.\u00a0It combines the foundations of blues and jazz, among other influences, and features soulful vocals, strong rhythms and, often, a distinctive backbeat.\u00a0Over time, R&B has developed, incorporating influences from funk, soul, hip-hop, and even electronic music.<\/p>\n

Yet there are Indian singers, both based in the country and those outside, who are passionate about incorporating R&B elements into their music. Some of the key exponents of this genre, as researched from the net, include artists like Shreea Kaul, Raveena Aurora, Dhruv Sharma, Priya Ragu, Gayathri Krishnan, Akshara, Maharani, and Pari Pradhan<\/strong>.<\/p>\n

\"\"<\/a>But focusing on two artists closer home, the R&B movement is being led by their recent releases, one of them being issued on 20th June, 2025, called \u201cBoondon Mein<\/strong>\u201d, a song performed in Hindi by Mumbai-based Kavya Jones<\/strong>. While having heard Kavya sing other genres previously, \u201cBoondon Mein\u201d is certainly the personification of cool, laid-back singing but, paradoxically, also projecting her voice by registering emotion, and demonstrating a certain intensity and fire on \u201cBoondon Mein\u201d.<\/p>\n

\"\"

Leslee Lewis<\/p><\/div>\n

Whether that was just an attempt by Kavya to change the pace of her recorded catalogue a bit or a genuine new direction from her previous releases, there is no denying that she has more animation in her delivery tone now by providing a little more introspective edge. The lyrics are ironic as well as reflective, thanks largely to music veteran Leslee Lewis<\/strong> \u2013 whose multi-faceted talent combines to have him becoming the song\u2019s composer, lyricist, instrumentalist, arranger, and producer \u2013 and, in turn, creating a R&B style that is both suggestive and hypnotic, with his production and arrangements being more in an urbane mode (check the rhythmic beats) rather than blues and jazz (although the sound of sax makes intermittent appearances). The combined effect ensuring that Kavya maintains her popularity among both the tiered and urban audiences alike but, at the same time, expanding her fandom with \u201cBoondon Mein\u201d which, she explains \u201cis the most sensuous and groovy track of my career\u201d.<\/p>\n

\"\"

Colin Leonard<\/p><\/div>\n

The song was mastered by Colin Leonard at SING Mastering, New York<\/strong>. As the founder and owner of the studio, he has worked with innumerable recording artists, including Justin Bieber, Jay Z, Paul McCartney, and Elton John. In 2024, he won a Grammy Award<\/strong> for Best Engineered Album, Non-Classical (\u2018Jaguar II\u2019 by Victoria Mon\u00e9t) and, in 2025, for \u2018Album Of The Year\u2019 (\u2018Cowboy Carter\u2019 by Beyonc\u00e9), as well as having received 14 nominations.<\/p>\n

\u201cBoondon Mein\u201d can be heard here <\/a><\/strong><\/p>\n

For those still unfamiliar with Kavya Jones\u2019 background, she hails from Mumbai and completed her academics by graduating in Mass Media (BMM) from K.C. College. Coming from a B-town<\/p>\n

background (her grandfather was a script writer for films, the late Charandas Shokh), Kavya wanted to extend his legacy through her very own Bollyworld.<\/p>\n

Performing live was a forte for the young Kavya. Once she finished college, she took up a full-time singing career, performing in a choir known as The Stop Gaps. Since then, she has performed in more than 100 shows with various music stalwarts and has extensively travelled the globe. Talking about her personal life, she says that she loves music, dance, and travelling, and can be identified as a foodie too. While she is single but, paradoxically, is focused on releasing singles.<\/p>\n

\"\"

Shriya Rao<\/p><\/div>\n

Meanwhile, the other leading proponent of R&B in India is Shriya Rao<\/strong>, who is also Mumbai-based, and sings almost exclusively in English. Shriya\u2019s versatility was evident throughout her \u2018Unfolded\u2019 gig, held in March this year at Mumbai\u2019s Jio World Centre. The event was an obvious culmination following the release of her \u2018In A Box<\/strong>\u2019 EP in January earlier this year that featured four self-composed tracks. Since then, Shriya has become a consummate performer, singing with assurance across her ever maturing vocals, exuding confidence, and adding natural \u2013 and impromptu \u2013 humour to her narrative.<\/p>\n

The \u2018In A Box\u2019 EP features songs such as: \u201cHer\u201d, a slow-burn ballad; \u201cI\u2019m Not Alright\u201d, which is lilting; then there is the mid-tempo \u201cAre You Down\u201d containing a spoken word interlude from Shriya; and ends with the atmospheric \u201cDream About It\u201d. No doubt, there is a uniqueness to the \u2018In A Box\u2019 EP as it teems with deeply felt emotion and combines with Shriya’s sensitive and expressive voice that conveys gratitude, redemption, solace, and escape\u2026all together.<\/p>\n

Much credit is due to the producers on the EP, divided between Yohan Marshall (\u201cHer\u201d), who often performs live with Shriya, and Hersh Desai<\/strong>, who has produced the balance three tracks. All the songs were recorded at Mumbai\u2019s Island City Studios. Shriya\u2019s songs depict a typical teenager\u2019s lost-and-found love(s), often resulting in brief acceptance, but more a longevity of a heartbreak, evoking obvious emotional feelings that Shriya has been able to capture with her often moody and contemplative lyrics. It is obvious that Shriya\u2019s music blends contemporary and yet sultry R&B and, as she admits, is inspired by the music of Daniel Caesar, Summer Walker, Erykah Badu, Mac Miller, and Tate McRae.<\/p>\n

The four songs on the present EP<\/strong> are certainly charmed with Shriya\u2019s immediacy, spontaneity, and unguarded approach to songwriting and, combined with Shriya\u2019s potent voice and her keen ear, she certainly delivers emotion and excitement in equal measure, paradoxically both out of, and in a box! Click on the link below to listen to Shriya Rao\u2019s \u2018In A Box\u2019 EP:<\/p>\n

Listen to the tracks<\/em>: Her \"\"<\/a>\u00a0 \u00a0I\u2019m not alright \"\"<\/a>\u00a0 Are you down \"\"<\/a>\u00a0 \u00a0Dream about it \"\"<\/a><\/p>\n

With the EY-FICCI \u2018Shape The Future\u2019 report<\/strong> further announcing that \u201cArtist-driven engagement will be the next big monetization opportunity\u201d as non-film music moves up \u201cfrom 37% today\u201d to what EY \u201cestimate that artist-led music can reach more than 40% within three years\u201d, indie music is certainly on the threshold of providing the perfect platform for indigenous R&B.<\/p>\n

Hence, there is no better moment than now to join the indie bandwagon.<\/p>\n","protected":false},"excerpt":{"rendered":"

While film music is still dominating the consumption patterns, a share that was 80% four years ago has since fallen to 63% as per the EY-FICCI.<\/p>\n","protected":false},"author":11,"featured_media":4929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[850],"tags":[1029,1035,1033,1034,1030,1031,1032],"class_list":["post-4903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musical-passages","tag-boondon-mein","tag-colin-lenard","tag-hersh-desai","tag-in-a-box","tag-kavya-jones","tag-leslee-lewis","tag-shriya-rao"],"yoast_head":"\nIndie music gives rise to Indian R&B - SAundCheck<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sudeepaudio.com\/saundcheck\/indie-indian-rnb\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indie music gives rise to Indian R&B - 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