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Growth and experiences in the music industry | Salim Merchant || part 2 | S08 E08 || converSAtions
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Sudeep is a Hindi word meaning pure light. It is not a name of any person in the family of the founders.

Sudeep Studio, our parent company, was setup on September 23, 1977 by Mr. Nikhil Mehta alongwith his nephew, Sunil (more like his eldest son). The aim was to spread this 'pure light' of compassion by helping musicians of those days with a superb recording facility at very affordable prices. Nikhil recorded some of today's finest musicians, singers and composers. He is a part of innumerable private albums, popular TV serial title songs of 1980s/90s, many plays / dramas, radio jingles, etc. etc. recorded at the fairly large studio facility in Andheri. The studio was then shifted to Ahmedabad in the mid-1990s.

In 2003, SudeepAudio.com launched as India's first proaudio webtore to sell studio equipment and to distribute original music software & plugins across India. Today, our head office at Mumbai handles the equipment delivery, accounts and support. The Ahmedabad office runs our design division, iMPRESSiONZ.

The SA team and the portal content has grown over the years, thanks to the dedicated efforts of the team members, and various business partners who have provided us with unconditional support. SudeepAudio.com is perhaps the only company in India (even in 2020) dedicated to promoting and selling original music software. Our team members have been an important arm of the world's only Indian music software - SwarShala & SwarPlug. IMSTA (International Music Software Trade Association) has appointed Sudeep Audio as its representative for India with the philosophy being "buy the software you use."

India's leading composers and musicians, as well as radio/TV stations, production houses and recording studios from various cities, are our regular customers for the equipments we represent and sell. You may read some of the testimonials given by them. We have achieved such feedback only because of ensuring that we understand the customer's requirements better, and have never been mere box-pushers.

Moreover, on every software you purchase (priced Rs. 20,000 or more), we make a donation on YOUR behalf to the needy via our charity partner, GiveIndia. The donation causes change every quarter, and you get a choice to select a cause closest to your heart. Buying original software not only makes you a proud owner of the products, but helps you make a difference to the lives of the needy as well.

Our prices are honest. Our #BuildMyStudio webstore is an easy-to-shop online store with a secure payment gateway in place (CCAvenue). Our innovative shopping ideas like SA Packages helps beginners create a complete recording studio without having to worry about who to contact for help or guidance. In many software brands that we represent, we are even cheaper than the manufacturers; thanks to their special India pricing support. (However, we do not sell any goods outside India.)

We have been introducing new services regularly that enable our customers to feel a more integral part of the music and recording community in India. converSAtions is one of the most watched and followed YouTube channel by the core Indian music community. Other services you will find here are helpful articles on the SAundCheck blog, and various fun & educational games in our Gaming section. We also help you list USED equipment on the reSAle section.

We at Sudeep Audio hope to continue the work our founder started in 1977 with a similar philosophy. And look forward to serving your musical and technical needs on an ongoing basis.

Musically yours,

Team Sudeep Audio

Much more than just an online store...